NEW Buttons Bear Bag Tag

Soft, snug, and ready for a hug.

Buttons wears his favourite green waistcoat, hand-embroidered with a little flower for good measure. His warm brown fur and gentle, black button eyes make him the very definition of huggable.

The tiny felt companion for anyone who never quite grew out of their teddy bear — a sweet gift for a bear lover of any age.

Each Sew Heart Felt bag tag is skilfully crafted by needle felting fine layers of organic wool fibres, creating a beautifully sculptured and realistic felt companion full of character. Every one is unique — a truly handmade artisan piece, perfect as a bag charm or thoughtful gift for the bear lover in your life.

One buddy, two ways to wear it

Each one comes with the coloured suede cord shown in its photo, plus an extra brown suede cord, included free, so you can switch the colour to suit your bag or your mood. Finished with a little "Sew Heart Felt" heart charm, ready to loop onto a bag, backpack, purse, or keys.

Arrives in an organic cotton drawstring gift bag — ready to give, no wrapping needed.

Approximate height: 8cm (excluding cord)

Material: Hand felted using organic wool, with a suede hanging cord plus a spare brown suede cord
Care instructions: Dampen a soft, clean cloth with cool water and spot clean