At Sew Heart Felt we value your privacy. It is important that you read and understand the privacy policy as it will explain how we collect and use your personal information and why. This policy relates to your use of this website and data gathered in our stores. All personal information is kept on a secure server.

For the purposes of data protection this policy refers to the 1998 Data Protection Act until 25th May 2018 and thereafter the EU General Data Protection Regulation (GDPR) or any subsequent, and successor, legislation.

Sew Heart Felt is the data controller of the personal information we hold about you.

What is personal information?

Personal information, or personal data, refers to any information about an individual from which that person can be identified. It does not refer to anonymous data. Anonymous data is information where any personal identifiers have been removed.

When you shop with us at www.sewheartfelt.co.uk we ask for, and collect, personal information such as your name, billing and delivery address, telephone number, email address, items ordered and payment details. We also store passwords for any accounts that are created. Your email address is requested when you sign up to receive our email newsletter.

We may also collect, and third-party providers of advertisements may also collect, information regarding your visit to www.sewheartfelt.co.uk. This may include where you are geographically, how you were referred to us (eg search engines or email marketing), your browser and device type, the pages you viewed and duration of your visit and any search terms used.

This information may be collected even if you do not register an account with us.

We use this information to make your shopping experience as easy and enjoyable as possible.

To process your order including delivery, payment and returns.

Online account holders require an email address and password to access their account.

To send you special offers and promotions that may be of interest if you have consented for us to do so or we believe may be of interest to you.

You may opt-out of receiving these messages at any time.

Any information we collect about customers’ browsing and buying habits is used for statistical analysis and to continuously improve the Sew Heart Felt website and the products and services offered to our customers.

To assist in the detection and prevention of fraud.

Our Courier Service has selected access to your details for delivery purposes only

We contact you to update you about exciting new product launches, store openings, sales and offers which are exclusive to our email list. You can opt out of marketing emails at any time – see below for more details.

We will contact you by email to notify you of updates to your order.

We may also contact you about leaving reviews for products once you have received your order.

If successful when entering any of our competitions or prize draws we will contact you by email to notify you.

We may also contact you by telephone if there is a problem with your order or if we need to get in touch regarding a refund.

For items being delivered by our courier, the courier company will send you an email or a text message with a delivery update if you provided a valid phone number and email address when you placed the order.

Contact via social media

Where you contact us via social media to make an enquiry, we will respond via the email you have provided when you placed your order.

What are your rights?

Right of access – You have the right to obtain confirmation that your data is being processed and request access to your personal data. You can make a request by email to info@sewheartfelt.co.uk, or in writing to:

Sew Heart Felt
Unit 13 RAC Estate
Park Road
Faringdon 
Oxfordshire
SN7 7BP
United Kingdom

In the first instance we will provide a copy of the information free of charge. However, we may charge a reasonable administration fee when a request is manifestly unfounded or excessive or to comply with requests for further copies of the same information. This does not mean that we will charge for all subsequent access requests.

We will without delay and within 1 month of your request (subject to extensions in some cases):

confirm what personal data we hold about you;provide a copy of the data in commonly used electronic format if the request is made electronically.provide any supporting explanatory materials.

We can extend the time to respond by a further two months where requests are complex or numerous. If this is the case, we will inform you of this within one month of the receipt of the request and explain why the extension is necessary.

Data portability – in addition to your access right you can require us to provide a copy of your information that we hold in a commonly used machine-readable format.

Rights of Rectification and Erasure (the right to be forgotten) You may ask us to correct or remove information you think is inaccurate or no longer necessary.

You can sign up to receive marketing communications through our online sign up form, when you create an account or during the checkout process. Simply tick the opt-in box at any of these stages.

How to unsubscribe from marketing communications?

All SHF customers have the choice to refine or opt out of receiving marketing communications from us.

If you do not wish to continue to receive marketing from us, click on the ‘Unsubscribe’ link in any email communications or log into your account to change your preferences.

Third party sites: Our site may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

We will use cookies (electronic tags) to monitor your browsing and buying habits on our site, for example, which pages are visited, and whether they are purchased from. If you have registered with us then your computer will store an identifying cookie which will save time each time you visit Sew Heart Felt, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. Please see our cookie policy for full details.

Do not track (DNT) is a feature offered by most browsers, with some newer browsers offering it as default. If enabled, it sends a signal to websites to request that your browsing isn’t tracked. Tracking is used for a wide variety of reasons ranging from social or advertising networks measuring effectiveness or third-party analytical services such as Google Analytics to improve customer experience and provide statistical analysis.

At present there is not an industry-wide uniform standard that has been agreed and adopted to determine how DNT requests should be managed. As a result, sewhearfelt.co.uk does not currently respond to DNT requests. We will continue to review our DNT process and other new technologies.

We use the latest secure server technology to ensure your information is protected to the highest standards. We use encryption to safeguard your personal information and only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology – this means you cannot inadvertently place an order through an unsecured connection. Most web browsers above version three support this security. This encryption makes it virtually impossible for unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available for e-commerce.

Information you give us

When you shop with us at www.sewhartfelt.co.uk we ask for, and collect, personal information such as your name, billing and delivery address, telephone number, email address, items ordered and payment details. We also store passwords for any accounts that are created. Your email address is requested when you sign up to receive our email newsletter.

Information we collect about you or receive from other sources

We may also collect, and third-party providers of advertisements may also collect, information regarding your visit to www.sewheartfelt.co.uk This may include where you are geographically, how you were referred to us (e.g. search engines, social media or email marketing), your browser and device type, the pages you viewed, and duration of your visit and any search terms used.
This information may be collected even if you do not register an account with us.

Incoming emails

When you contact SHF by email we will store your emails and our replies to you.

How long will we keep your information?

We will retain your personal information no longer than is necessary for the purpose we obtained it for. This reduced the risk that it will become inaccurate, out of date or irrelevant. Information that is no longer needed will be securely deleted. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 6 years.

What are the consequences of failing to provide personal information or withdrawing consent?

If you fail to provide certain information when requested:

We may not be able to fulfil your orders or perform other aspects of any contract we have entered into with youWe may be prevented from complying with our legal obligations You may not be able to participate in the interactive aspects of our site.

When you contact Sew Heart Felt by email we store your emails and our replies from the last correspondence thread for 2 years.  If they relate to a financial transaction such as an online order or purchase in-store, they will be held for 6 years.

1. When opted-in, you will receive text messages (SMS/MMS) to your mobile number. These kinds of messages may include offers, coupons, or other information.
2. You can opt-out of this service at any time. Just text “STOP” to the phone number. After you text “STOP” to us, we may send you an SMS reply to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, or text “START” or “JOIN” and we will start sending SMS messages to you again.
3. If you are experiencing any issues, you can reply with the keyword “HELP.” Or, you can get help directly from us by emailing support@sewheartfelt.co.uk
4. Carriers are not liable for delayed or undelivered messages.
5. Message and data rates may apply for any messages sent to you from us and to us from you. You should expect to receive no more than four messages per month from us.
6. If you have any questions about your text plan or data plan, please contact your wireless provider.
7. If you have any questions regarding privacy, please read our privacy policy above.

Any questions?
If you have questions about your personal data or our privacy policy, please contact our data protection officer at info@sewheartfelt.co.uk or phone

00 44 (0)136244441
Alternatively, you can write to us at:

Sew Heart Felt
Unit 13 RAC Estate
Park Road
Faringdon 
Oxfordshire
SN7 7BP
United Kingdom